WELCOMING 2025:
a banner year.
Ecoventura in the media.
In 2024, we accomplished incredible coverage that gave the ships and the Ecoventura brand a moment in the spotlight — with accolades and articles from all-star national outlets ranging from Condé Nast Traveler to Architectural Digest to AFAR, Business Insider, Reader’s Digest, Veranda, ELLE Decor, Good Housekeeping, Redbook and the list goes on…
So what is next? Heading into the new year, our goal is to continue to leverage our ongoing interest from top editors and journalists coming out of last year, strategically using that essential special media budget allocated for top publications, in addition to leveraging the latest and greatest forecasted 2025 trends.
A new year of
GOALS & STORYTELLING
REGIONAL
NATIONAL
SOCIAL
LEMONGRASS
“Trends capture snapshots of the moment while illuminating what the future of tourism will look like. This also means that trends prepare the tourism industry with the information it needs to respond in an intentional and beneficial way.”
We are tapping into
2025’s Top Travel Trends
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The Trend: ‘SKI’ = Spending Your Kids’ Inheritance. Two-fifths of the key demographic surveyed admitted they’d rather take the trip of a lifetime than leave an inheritance to their children. That said, Boomers are also showing a generous side, often paying for their children's and grandchildren’s vacations. Seems it’s more fun to spend the money when you can watch those you love enjoy it.
SOURCE: Forbes
IMPLEMENTATION: Private charters and family departures
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The Trend: Looking for more meaningful and personal connection, GenZ is harnessing travel as a social icebreaker. Look for GenZ to be “Flocking” to spots that allow them to meet new people through communal spaces and in person activities, often seeking vacation romance as well.
SOURCE: Priceline
IMPLEMENTATION: Find your soul mate or your new BFF in the Galapagos
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The Trend: Old trend, new name - MeMooners. Solo travel will be with us for a while, but fun to call it something new. Hotels and resorts are adapting to this new norm by creating seating arrangements with an odd number of chairs, inviting visitors to sit together, lending libraries, communal tables and more.
SOURCE: Various!
IMPLEMENTATION: Solo sail special rates
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The Trend: Culinary experiences are helping us connect with a destination, so much so that it continues to reign supreme year-over-year as one of the top reasons for travel. Moving into 2025, this should be a main focus for tourism as it is the simplest way to find common ground and is an incredibly powerful way to understand a culture through cuisine.
Additionally, restaurants have become the ultimate hotel amenity, as travelers are not just making room reservations, but dinner reservations as well. Hotels around the world have opened critically acclaimed restaurants featuring Michelin-starred chefs and rotating seasonal menus to attract guests, as noted by Hotels.com. The popular booking platform goes on to note that a third of travelers say room service from a famous hotel restaurant would make them more likely to book, while 31% say restaurant tables reserved exclusively for hotel guests would be their top reason.
SOURCE: Various — T+L, CNT, Food & Wine and more
IMPLEMENTATION: Culinary departures and guest chefs
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The Trend: “Set-jetting offers a unique way to connect with the stories we love,” says Brad Edman, Marriott International. Film and television will continue to drive mass market awareness of destinations, hotels and attractions.
SOURCE: BBC and Expedia
IMPLEMENTATION: Eden and Lions of the Sea — Experience it IRL
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The Trend: As space tourism becomes more of a reality, celestial events such as 2024's eclipse garnered widespread attention, while the recent phenomenon of the Northern Lights, visible across the US, literally lit up social platforms. This has created a curiosity and interest in astronomy and star-gazing that is more prevalent than ever. Star-bathing, star guides, once-in-a-lifetime cosmic events, and constellation tracking top the stellar adventure list, per Forbes travel trends report.
SOURCE: Too many to count! This trend is everywhere… AFAR, T+L, CNT and more
IMPLEMENTATION: Star bathing in Darwin’s Archipelago